Amante marketplace
At a glance
Amante Marketplace started online and proved their product concept through organic growth & ambassador marketing. Bloom was brought in to help scale up the online business through email, paid media & SEO. Amante is on track to grow their online business by 60% + in 2021 and we're excited to continue our partnership in 2022.
Challenges
Amante started with a low subscriber count having not prioritized email marketing previously.
Entering a competitive marketplace of home decor.
Solutions
Grow the email marketing list through targeted funnels leveraging paid media & landing pages.
Start first-ever paid ads on FB, IG & Google to discover a niche audience that would be engaged & to scale up.
Grow Email List
Increase Conversion Rate
Start Paid Ads
KPI's
These are the high-level results when comparing the pre-Bloom period vs the period after Bloom was brought on.
1158%
60%
43%
Results
1
Bloom spent 6 months of 2021 focused on building & growing the email list for Black Friday & Cyber Monday where we were able to increase revenue 195% YoY.
2
Amante's conversion rate started just under 1% with room for improvement. Bloom has successfully sent qualified buyers to the site through FB, IG & Google which we have quantified via an increase in conversion rate even after starting paid media.
3
Amante's email list started at 344 subscribers in April 2021. Prior to Black Friday 2021, Bloom was able to build the list to 4400+ subscribers which contributed to the increase of revenue during the holiday period.