Email marketing is a type of direct marketing that uses personalized, mass emails to educate and convince a lead to take a specific action, such as making a purchase. The message is sent to email subscribers who have signed to your email list and have given permission to receive email communications from you.
Email marketing is used not only to drive sales, but also to inform and build a community around your product. It is still ranked as the most effective marketing channel besides SEO, affiliate marketing, and social media.
Modern email marketing has moved away from one-size-fits-all mass mailings. It focuses on segmentation, consent, and personalization.
Do you need email marketing for your ecomm store?
The answer is a big YES. There are countless benefits to your business when you focus on an email marketing strategy. Email marketing can help you spread brand awareness, educate your community and build relationships with your consumers – all of which should be your ultimate goals.
Why is email marketing important for your DTC business?
There are many reasons why email marketing is important for DTC businesses. Despite the rise of social media popularity, and even unsolicited spam email (which I can say, is not good for your business), email is still the most effective way to nurture leads and boost the loyalty of your customer.
- It allows you to stay in contact with your audience and keep your customers informed, while providing updates about your product.
- It can reach out to customers in real-time. Today, people usually open their email using their mobile devices. This is highly significant, especially when you are creating a marketing strategy. As more and more people use their mobile phones to access their emails, the probability of producing conversion rates is higher with email marketing.
- Emails allow targeted messaging or lead marketing. Potential customers are usually at different stages of the buying cycle. Some are still in the consideration stage, while others may be at the research or comparing stage and the rest are in the ready-to-buy stage. With these different types of buyers, you can determine what kind of content to create for your customer.
- Helps in increasing brand awareness. Having a customer’s email address means that they show a level of interest in your business. Email marketing gives you the capability to increase that interest level from your customers because your brand is always on their mind.