AvantiBody Jewelry saw a lot of succes as an in-store retailer. When COVID hit, the brand was forced to close their in-store business and migrate 100% online. The brand had a lot of great pieces of marketing, but these pieces weren’t strategically working together. Bloom audited the marketing activities & proposed a 6-12 month scaling plan.
Highly competitive online market with cheaper options
Unengaged email list (no emails sent in the 7 months prior to partnering with Bloom)
Confusing & hard-to-navigate website
Lack of focus & direction for the brand
Leverage email marketing + conversion rate optimization as two
levers to increase revenue online with minimal ad spend.
These are the high-level results when comparing the pre-Bloom period vs the period after Bloom was brought on.
Through finding the most engaged customers in the email list, Bloom has increased the LTV of customers by 10%.
Avanti's conversion rate was extremely low - they were driving 17k visitors/month but making under $10k in revenue. Through minor website tweaks & targeting more qualified audiences, Bloom has been able to increase conversion rate, making all marketing more profitable.
Avanti was used to making 6-7x margins with their instore selling. However, the online marketplace had much cheaper alternatives. Although we brought down prices, we were still able to drive more profitability by owning the 1-on-1 communications with the customers more (through email & SMS).