When it comes to email marketing, online store owners can benefit greatly from using a platform that is dedicated to making their ecommerce business a success, and this is where Klaviyo can help in many ways.
Perhaps, if you are looking for a new system, or thinking about switching from a platform like Mailchimp or Hubspot, there are many benefits to using Klaviyo.
It is estimated that many email subscribers are more likely to share their content on social media than leads who come from other channels. That is why email marketing for ecomm is crucial, not only for this year, but in the years ahead.
Email marketing is a type of direct marketing that uses personalized, mass emails to educate and convince a lead to take a specific action, such as making a purchase. The message is sent to email subscribers who have signed to your email list and have given permission to receive email communications from you.
Email marketing is used not only to drive sales, but also to inform and build a community around your product. It is still ranked as the most effective marketing channel besides SEO, affiliate marketing, and social media.
Modern email marketing has moved away from one-size-fits-all mass mailings. It focuses on segmentation, consent, and personalization.
The answer is a big YES. There are countless benefits to your business when you focus on an email marketing strategy. Email marketing can help you spread brand awareness, educate your community and build relationships with your consumers – all of which should be your ultimate goals.
There are many reasons why email marketing is important for DTC businesses. Despite the rise of social media popularity, and even unsolicited spam email (which I can say, is not good for your business), email is still the most effective way to nurture leads and boost the loyalty of your customer.
With a quick Google search, you’ll find a ton of email marketing platforms to use that integrate with Shopify. From Flodesk to Mailchimp and everything in between – it can be hard to know the right platform to start with. While many beginner or start-up e-commerce businesses choose Mailchimp, we at Bloom exclusively partner & use Klaviyo for all our email marketing clients.
What does Klaviyo do?
Klaviyo is a powerful marketing platform that helps eCommerce businesses to deliver a more personalized experience for their customers. It is often used alongside platforms like Shopify to help business owners build a holistic marketing environment.
It also helps businesses to send bulk SMS campaigns and personalize every message with its powerful automation feature. Managing is simple and automated and it enables you to build multi-channel experiences for your customers while you manage them all in one platform.
Mailchimp is also another email marketing platform. It is an all-in-one tool where you can also manage your mailing lists, create custom email templates, and develop and automate your marketing campaigns, just like Klaviyo.
There are many email marketing tools available in the market currently. So, it can be confusing when deciding which will be the best for your ecommerce business.
Klaviyo and Mailchimp are two of the leading email marketing platforms available. While both of them provide almost the same functionality and benefits, they are far from being the same.
Remember how we said that most start-up or small e-commerce businesses end up choosing Mailchimp? A lot of that comes down to perceived costs of each platform.
Budget is one of the biggest things that most ecomm businesses or stores take into consideration when choosing an email marketing platform.
Although Mailchimp’s freemium model can be attractive at first, once you set up your account, you will realize all the limitations of the platform. In fact, as of writing this, you can only house one pop up on your site without having to pay for a premium add-on using Mailchimp.
Klaviyo’s cost out of the gate can seem large, but it’s all-inclusive. There is nothing off limits no matter what account you are on. From multiple sign up forms, to more advanced targeted – it’s no question there is a much higher value and long-term savings with Klaviyo’s pricing model.
When it comes to functionality, both of these platforms have their unique features and functions. The differences lie in the number of integrations they offer, user demographics, analytics, customer support, and the like.
Great! E-comm stores don’t need to look any further for e-mail marketing needs than Klaviyo. It’s by far the best platform to grow your direct communication marketing for DTC, B2C, and ecommerce businesses. More importantly, it is also the best to use for Shopify. Once you have invested in Klaviyo, you will be able to receive extensive onboarding, learn marketing tactics and techniques and develop your expertise in growing your business using email marketing.
There’s more to it than your business because you can be a part of the Klaviyo community where you will be able to learn, connect with other people, and have more opportunities in the future.
Marketing tools are only as good as the marketers who use them. If you are ready to work with a Klaviyo Partner to skyrocket your ROI from email or SMS marketing, contact us today!